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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Joe Vitale Manufacturer: Wiley ProductGroup: Book Binding: Paperback  Communications
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ASIN: 0470009799 |
Book Description
Discover the secrets of written persuasion!
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman Manufacturer: Delstar Pub ProductGroup: Book Binding: Hardcover General
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ASIN: 1891686003 |
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Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz Manufacturer: Kaplan Business ProductGroup: Book Binding: Hardcover General
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ASIN: 1419593331 Release Date: 2006-11-01 |
Book Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
Ken Burnett Manufacturer: Jossey-Bass ProductGroup: Book Binding: Hardcover General
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ASIN: 0787960896 |
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
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The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
Joe Vitale , and Jo Han Mok Manufacturer: Wiley ProductGroup: Book Binding: Paperback General
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ASIN: 0471718556 |
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Use e-mail to boost your income-today!
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Buzzmarketing: Get People to Talk About Your Stuff
Mark Hughes Manufacturer: Portfolio Hardcover ProductGroup: Book Binding: Hardcover General
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ASIN: 1591840929 |
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As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
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Citizen Marketers: When People Are the Message
Ben McConnell , and Jackie Huba Manufacturer: Kaplan Business ProductGroup: Book Binding: Hardcover General
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ASIN: 1419596063 Release Date: 2006-12-01 |
Book Description
"A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.
Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.
Features:
Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships
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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
David W. Cravens , and Nigel Piercy Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Hardcover General
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ASIN: 0072966343 |
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Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
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Build It Big: 101 Insider Secrets from Top Direct Selling Experts
Direct Selling Womens Alliance (DSWA) Manufacturer: Kaplan Business ProductGroup: Book Binding: Paperback General
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ASIN: 0793192773 Release Date: 2005-01-15 |
Book Description
Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women.An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills.
Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling:
* network marketing (e.g., Amway)
* party planning (e.g., Pampered Chef)
* person-to-person(e.g., Guardian Life Insurance)
The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing.
Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program:
* Financial and tax guidance.
* Coaching and leadership skills development.
* Business management and technology training.
* Daily success practices and implementation.
Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Bruce Ratner Manufacturer: Chapman & Hall/CRC ProductGroup: Book Binding: Hardcover General
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ASIN: 1574443445 |
Book Description
This expert compilation delivers a collection of successful database marketing methodologies for big data. It offers solutions to common problems in the database marketing industry, focusing on the needs of data analysts and data miners. The quantitative techniques described marry traditional statistical methodologies with new machine learning methods. The book examines three concepts in model assessment: traditional decile analysis; precision; and separability. It also explores cutting-edge techniques, including genetic intelligent hybrid models. By following the step-by-step procedures detailed in the text, database marketing professionals can learn how to apply the proper statistical techniques to any database marketing challenge.
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