Books

Web Word Wizardry: A Net-savvy Writing Guide
Interactive Music Handbook: Definitive Guide to Internet Music Strategies Enhanced CD Production, and Business Development
Writing.Com: Creative Internet Strategies to Advance Your Writing Career
Byte Me!: Hayduke's Guide to Computer-generated Revenge
Writer's Market
Cybersex: the Dark Side of the Force: A Special Issue of the Journal "Sexual Addiction and Compulsivity"
Garden Surf: Over 900 UK Garden Websites
Web Site Usability
Electronic Commerce
The Tightwad's Guide to Free Email and Other Cool Internet Stuff
"Which?" Way to Get an E-Life ("Which?" Consumer Guides)
Global E-commerce and Online Marketing: Watching the Evolution
Rhetorical Ethics and Internetworked Writing (Ablex New Directions in Computers & Composition S.)
Narrative and Professional Communication (ATTW Contemporary Studies in Technical Communication)
Build Your Own Database Driven Website Using PHP & MySQL
Flash 3 Web Animation F/X and Design
America Online and Best Web Sites
The Social Worker's Internet Handbook
Internet Publishing with Acrobat
Scanner Solutions: Effective Use of Your Scanner at Home, Work, and on the Internet
Html Web Magic (Magic S.)
Creating Web Pages Using Microsoft Office 97 (BP S.)
The Internet for Teachers
Software Developer's Internet Directory
Adobe PageMill 3 Design Guide

Web Word Wizardry A Net-Savvy Writing Guide

Average customer rating:

Dont waste your time
Decent book that doesn't really cover writing for the web.
Web Word Wizardry Works Wonders on the Web
Good book for newbies
Witty, Practical, Educational

Web Word Wizardry A Net-Savvy Writing Guide
Rachel McAlpine
Manufacturer: Ten Speed Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1580082238

Amazon.com

"Good Web writing needs to be like soda pop or champagne," says Rachel McAlpine in Web Word Wizardry: "crystal clear and fizzy." But engaging prose isn't enough. Web writing needs to be straightforward ("the enigmatic, provocative, cryptic, poetic, ironic, or witty heading is wasted on the Web," she confides) but not bland. To instill trust in the reader, it must be both personal and professional. McAlpine, a trainer and consultant in online content, addresses everything here from alt-text and source code to doorway pages and link popularity. She discusses the differences between writing for the Web and writing for intranets (private Internet systems used by large organizations). She warns against long domain names, italics, and flags as language indicators. And she devotes a considerable amount of space to the fine art of customizing pages of your Web site for specific search engines. After all, who cares how brilliant your site is, if no one can find it? --Jane Steinberg

Book Description

At last, a comprehensive book on writing for the Web and intranet. With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible--all the necessary ingredients for a heavily trafficked, highly profitable web site.

*Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.

*Screenshots and checklists throughout make it easy for web designers,

*No web design experience necessary. More traffic, more responses, more profit--it's all done with words!

So say farewell to the days of just typing in any old words on the Web. The Web is all about putting the right words into the right places. It's all about combining the power of the Internet with the power of language. It's all about web word wizardry.

Customer Reviews:

Dont waste your time.......2005-08-28

This book really is not a web savvy guide to writing web content. Do no believe the title.

Decent book that doesn't really cover writing for the web........2005-04-21

I purchased this book with the intention of improving my ability to write for the internet. I was disapointed to discover there was very little coverage of writing copy for the web. Much of the book covered outdated search engine optimization techniques. Avoid this book if you want to learn how to write online copy.

Web Word Wizardry Works Wonders on the Web.......2003-09-11

This book helped shape my view of how to write online, and it's done wonders for the web site I manage. The site has boasted about a 50% increase in customers, and I feel a large part of that can be traced back to principles learned in this book.

Of special importance is the weight McAlpine places on being International-sensitive, because though it goes without saying, the Web is accessible to the entire world economy. And there are people who speak English in nearly every country in that world economy. So, of course, everyone is taking advantage of this fact, right? Don't count on it.

Read this book, and enlighten yourself.

Good book for newbies.......2003-04-25

If you're just starting out in the field of writing for the web, this is a good place to start. However, if you're looking for specific SEO (search engine optimization) writing, this book ain't it. It covers the SEO topic pretty well for people uninitiated into the field. I love the layout and design of the book though. It's easy to read and follows a good, coherent line of thought.

In conclusion, I would recommend the book to people new to SEO and copywriting but not to those who are looking to hone their skills.

Witty, Practical, Educational.......2002-11-19

I'm about half-way through the book and love it! It's filled with practical advice that those responsible for Web content or design can put to use immediately. After a few hours, I have a checklist of changes I need to make to the site I manage. I also appreciate the author's witty style, which makes the book enjoyable as well as educational.

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